UX design (also known as interactions design and user-oriented development) is a tool to minimize risk:
Risk of wasting time, risk of wasting money, and risk of building a poor product.
By using the users' needs as a starting point and viewing the experience through their eyes one can design software, products and services that are effective, problem-solving and that customers want to continue to use.
As a social anthopologists my expertise lies in understanding people's goals, behaviours and contexts. As a UX designer I use such data and insight to create solutions that serve the user, that serve the environment and climate, and that serve your company/organization.
You can see my process and concrete design assigments in my portfolio (coming soon).
The possibilities are plenty. Feel free to send any questions or order by using the contact page.